HSL
Hospital Services Limited, (HSL), appointed Christopher Langley as its chairman in October 2015. When, in early 2016, HSL decided to remodel its brand and substantially revamp its website, Christopher brought the project to Brand Inventions. Delighted by the success of his own website and the quality of the work we had carried out for Brunt House Holidays, he was confident we could undertake a much larger project.
The first task was to provide a facelift for the company’s brand identity. Ben remodelled the logo, keeping faith with the simplicity of the original design and its red on white colour scheme, but modernised it. The second task was to create what amounted to a brand new website.
HSL is a major distributor of medical equipment to the healthcare sector and partners some of the World’s leading brands such as Holoic, Fujifilm and Shimadzu. Not only a distributor, HSL also provides installation and servicing of this specialised equipment. The website showcases each and every product that company represents, but with territories in Northern Ireland, the Republic of Ireland and in Britain, the site needed to be configured in such a way that regional variations in product availability could be communicated effectively. Built on a WordPress platform, Brand Inventions has created a powerful engine within the content management system which is performs this task. It is straight forward to operate and means that the in-house team at HSL can update their website quickly without the need for any down time and without the need to subcontract the work out.
To view the HSL website, please visit www.hsl.ie